diff --git a/installer/roles/image_build/files/launch_awx_task.sh b/installer/roles/image_build/files/launch_awx_task.sh
index 7d5583c988..d67e6a5c81 100755
--- a/installer/roles/image_build/files/launch_awx_task.sh
+++ b/installer/roles/image_build/files/launch_awx_task.sh
@@ -10,7 +10,10 @@ ANSIBLE_REMOTE_TEMP=/tmp ANSIBLE_LOCAL_TEMP=/tmp ansible -i "127.0.0.1," -c loca
 ANSIBLE_REMOTE_TEMP=/tmp ANSIBLE_LOCAL_TEMP=/tmp ansible -i "127.0.0.1," -c local -v -m wait_for -a "host=$RABBITMQ_HOST port=5672" all
 ANSIBLE_REMOTE_TEMP=/tmp ANSIBLE_LOCAL_TEMP=/tmp ansible -i "127.0.0.1," -c local -v -m postgresql_db --become-user $DATABASE_USER -a "name=$DATABASE_NAME owner=$DATABASE_USER login_user=$DATABASE_USER login_host=$DATABASE_HOST login_password=$DATABASE_PASSWORD port=$DATABASE_PORT" all
 
-awx-manage migrate --noinput
+if [ ! -z "$AWX_SKIP_MIGRATIONS" ]; then
+    awx-manage migrate --noinput
+fi
+
 if [ ! -z "$AWX_ADMIN_USER" ]&&[ ! -z "$AWX_ADMIN_PASSWORD" ]; then
     echo "from django.contrib.auth.models import User; User.objects.create_superuser('$AWX_ADMIN_USER', 'root@localhost', '$AWX_ADMIN_PASSWORD')" | awx-manage shell
     awx-manage create_preload_data