diff --git a/awx/ui/client/src/job-submission/job-submission-factories/inventory-update.factory.js b/awx/ui/client/src/job-submission/job-submission-factories/inventory-update.factory.js
index 4bd0046dd2..f6fb49c727 100644
--- a/awx/ui/client/src/job-submission/job-submission-factories/inventory-update.factory.js
+++ b/awx/ui/client/src/job-submission/job-submission-factories/inventory-update.factory.js
@@ -58,7 +58,7 @@ export default
                         }
                     } else {
                         Wait('stop');
-                        Alert('Permission Denied', 'You do not have access to run the inventory sync. Please contact your system administrator.',
+                        Alert('Error Launching Sync', 'Unable to execute the inventory sync. Please contact your system administrator.',
                         'alert-danger');
                     }
                 }