diff --git a/.github/workflows/promote.yml b/.github/workflows/promote.yml
index f21bc69672..91b2fde0ec 100644
--- a/.github/workflows/promote.yml
+++ b/.github/workflows/promote.yml
@@ -33,7 +33,7 @@ jobs:
 
       - name: Build collection and publish to galaxy
         run: |
-          COLLECTION_NAMESPACE=${{ env.collection_namespace }} make build_collection
+          COLLECTION_TEMPLATE_VERSION=true COLLECTION_NAMESPACE=${{ env.collection_namespace }} make build_collection
           ansible-galaxy collection publish \
             --token=${{ secrets.GALAXY_TOKEN }} \
             awx_collection_build/${{ env.collection_namespace }}-awx-${{ github.event.release.tag_name }}.tar.gz
diff --git a/Makefile b/Makefile
index 3263edfbca..5f27833005 100644
--- a/Makefile
+++ b/Makefile
@@ -288,6 +288,7 @@ COLLECTION_TEST_TARGET ?=
 COLLECTION_PACKAGE ?= awx
 COLLECTION_NAMESPACE ?= awx
 COLLECTION_INSTALL = ~/.ansible/collections/ansible_collections/$(COLLECTION_NAMESPACE)/$(COLLECTION_PACKAGE)
+COLLECTION_TEMPLATE_VERSION ?= false
 
 test_collection:
 	rm -f $(shell ls -d $(VENV_BASE)/awx/lib/python* | head -n 1)/no-global-site-packages.txt
@@ -315,7 +316,7 @@ awx_collection_build: $(shell find awx_collection -type f)
 	  -e collection_package=$(COLLECTION_PACKAGE) \
 	  -e collection_namespace=$(COLLECTION_NAMESPACE) \
 	  -e collection_version=$(COLLECTION_VERSION) \
-	  -e '{"awx_template_version":false}'
+	  -e '{"awx_template_version": $(COLLECTION_TEMPLATE_VERSION)}'
 	ansible-galaxy collection build awx_collection_build --force --output-path=awx_collection_build
 
 build_collection: awx_collection_build