diff --git a/awx/main/management/commands/run_heartbeet.py b/awx/main/management/commands/run_heartbeet.py
index 199412dfab..ce9e531074 100644
--- a/awx/main/management/commands/run_heartbeet.py
+++ b/awx/main/management/commands/run_heartbeet.py
@@ -15,7 +15,7 @@ class Command(BaseCommand):
     help = 'Launch the web server beacon (heartbeet)'
 
     def print_banner(self):
-        heartbeet = """
+        heartbeet = r"""
    **********   **********
  ************* *************
 *****************************