diff --git a/awx/ui/client/src/license/license.partial.html b/awx/ui/client/src/license/license.partial.html
index 86be0f9284..96b44b6bb9 100644
--- a/awx/ui/client/src/license/license.partial.html
+++ b/awx/ui/client/src/license/license.partial.html
@@ -127,26 +127,19 @@
 					</div>
 					<div class="form-group License-detailsGroup" ng-if="licenseMissing">
 						<span class="License-helperText">
-							<translate>By default, Tower collects and transmits analytics data on Tower usage to Red Hat.  You can uncheck these boxes to disable sending data to these services:</translate>
+							<translate>
+								By default, Tower collects and transmits analytics data on Tower usage to Red Hat.  There are two categories of data collected by Tower. For more information, see <a target="_blank" href="http://docs.ansible.com/ansible-tower/latest/html/installandreference/user-data.html#index-0">this Tower documentation page</a>. Uncheck the following boxes to disable this feature.</translate>
 						</span>
 						<div class="License-analyticsCheckboxGroup">
 							<div class="License-analyticsCheckbox checkbox">
 									<input type="checkbox" ng-model="newLicense.pendo" ng-disabled="!user_is_superuser" required>
-									<translate>Pendo</translate>
+									<translate>User analytics: This data is used to enhance future releases of the Tower Software and help streamline customer experience and success.</translate>
 							</div>
 							<div class="License-analyticsCheckbox checkbox">
 									<input type="checkbox" ng-model="newLicense.insights" ng-disabled="!user_is_superuser" required>
-									<translate>Insights</translate>
+									<translate>Automation analytics: This data is used to enhance future releases of the Tower Software and to provide Automation Insights to Tower subscribers.</translate>
 							</div>
 						</div>
-						<span class="License-helperText">
-							<translate>For more information about track and analytics, see
-									<a target="_blank"
-											href="http://docs.ansible.com/ansible-tower/latest/html/installandreference/user-data.html#index-0">
-											this Tower documentation page
-									</a>.
-							</translate>
-						</span>
 					</div>
 					<div>
 						<button ng-click="submit()" class="btn btn-success pull-right" ng-disabled="newLicense.file.license_key == null || newLicense.eula == null || !user_is_superuser" translate>Submit</button>
diff --git a/awx/ui/conf.py b/awx/ui/conf.py
index 6ef25b539c..c8f6d3491b 100644
--- a/awx/ui/conf.py
+++ b/awx/ui/conf.py
@@ -17,8 +17,8 @@ register(
         ('anonymous', _('Anonymous')),
         ('detailed', _('Detailed')),
     ],
-    label=_('Pendo Analytics Tracking State'),
-    help_text=_('Enable or Disable Pendo Analytics Tracking.'),
+    label=_('User Analytics Tracking State'),
+    help_text=_('Enable or Disable User Analytics Tracking.'),
     category=_('UI'),
     category_slug='ui',
 )