diff --git a/awx/main/migrations/0142_update_ee_image_field_description.py b/awx/main/migrations/0142_update_ee_image_field_description.py
new file mode 100644
index 0000000000..20830abc2b
--- /dev/null
+++ b/awx/main/migrations/0142_update_ee_image_field_description.py
@@ -0,0 +1,22 @@
+# Generated by Django 2.2.16 on 2021-05-12 20:08
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('main', '0141_remove_isolated_instances'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='executionenvironment',
+            name='image',
+            field=models.CharField(
+                help_text='The full image location, including the container registry, image name, and version tag.',
+                max_length=1024,
+                verbose_name='image location',
+            ),
+        ),
+    ]
diff --git a/awx/main/models/execution_environments.py b/awx/main/models/execution_environments.py
index 4a95f783b5..4bf8309bc8 100644
--- a/awx/main/models/execution_environments.py
+++ b/awx/main/models/execution_environments.py
@@ -30,7 +30,7 @@ class ExecutionEnvironment(CommonModel):
     image = models.CharField(
         max_length=1024,
         verbose_name=_('image location'),
-        help_text=_("The registry location where the container is stored."),
+        help_text=_("The full image location, including the container registry, image name, and version tag."),
     )
     managed_by_tower = models.BooleanField(default=False, editable=False)
     credential = models.ForeignKey(
diff --git a/awx/ui_next/src/screens/ExecutionEnvironment/shared/ExecutionEnvironmentForm.jsx b/awx/ui_next/src/screens/ExecutionEnvironment/shared/ExecutionEnvironmentForm.jsx
index 854d331c88..434992990e 100644
--- a/awx/ui_next/src/screens/ExecutionEnvironment/shared/ExecutionEnvironmentForm.jsx
+++ b/awx/ui_next/src/screens/ExecutionEnvironment/shared/ExecutionEnvironmentForm.jsx
@@ -100,7 +100,22 @@ function ExecutionEnvironmentFormFields({
         type="text"
         validate={required(null)}
         isRequired
-        tooltip={t`The registry location where the container is stored.`}
+        tooltip={
+          <span>
+            {t`The full image location, including the container registry, image name, and version tag.`}
+            <br />
+            <br />
+            {t`Examples:`}
+            <ul css="margin: 10px 0 10px 20px">
+              <li>
+                <code>quay.io/ansible/awx-ee:latest</code>
+              </li>
+              <li>
+                <code>repo/project/image-name:tag</code>
+              </li>
+            </ul>
+          </span>
+        }
       />
       <FormGroup
         fieldId="execution-environment-container-options"