diff --git a/Makefile b/Makefile
index 4fc4c5a567..77f54cf1d6 100644
--- a/Makefile
+++ b/Makefile
@@ -138,9 +138,11 @@ develop:
 	@if [ "$(VIRTUAL_ENV)" ]; then \
 	    pip uninstall -y awx; \
 	    $(PYTHON) setup.py develop; \
+	    awx-manage register_instance --primary --ip-address=127.0.0.1
 	else \
 	    sudo pip uninstall -y awx; \
 	    sudo $(PYTHON) setup.py develop; \
+	    sudo awx-manage register_instance --primary --ip-address=127.0.0.1
 	fi
 
 # Refresh development environment after pulling new code.