diff --git a/awx/main/notifications/hipchat_backend.py b/awx/main/notifications/hipchat_backend.py
index e75fcbc296..3d7505351b 100644
--- a/awx/main/notifications/hipchat_backend.py
+++ b/awx/main/notifications/hipchat_backend.py
@@ -26,7 +26,8 @@ class HipChatBackend(AWXBaseEmailBackend):
     def __init__(self, token, color, api_url, notify, fail_silently=False, **kwargs):
         super(HipChatBackend, self).__init__(fail_silently=fail_silently)
         self.token = token
-        self.color = color
+        if color is not None:
+            self.color = color.lower()
         self.api_url = api_url
         self.notify = notify