diff --git a/awx/api/views.py b/awx/api/views.py
index 75e21384f9..04914cd4d3 100644
--- a/awx/api/views.py
+++ b/awx/api/views.py
@@ -186,12 +186,15 @@ class ApiV1ConfigView(APIView):
         license_reader = TaskSerializer()
         license_data   = license_reader.from_file(show_key=request.user.is_superuser)
 
+        pendo_state = settings.PENDO_TRACKING_STATE if settings.PENDO_TRACKING_STATE in ('off', 'anonymous', 'detailed') else 'off'
+
         data = dict(
             time_zone=settings.TIME_ZONE,
             license_info=license_data,
             version=get_awx_version(),
             ansible_version=get_ansible_version(),
             eula=render_to_string("eula.md"),
+            analytics_status=pendo_state
         )
 
         # If LDAP is enabled, user_ldap_fields will return a list of field
diff --git a/awx/settings/defaults.py b/awx/settings/defaults.py
index b2d7c295bf..e6fa26fbb3 100644
--- a/awx/settings/defaults.py
+++ b/awx/settings/defaults.py
@@ -356,6 +356,9 @@ AWX_JOB_TEMPLATE_HISTORY = 10
 # The directory in which proot will create new temporary directories for its root
 AWX_PROOT_BASE_PATH = "/tmp"
 
+# Enable Pendo on the UI, possible values are 'off', 'anonymous', and 'detailed'
+PENDO_TRACKING_STATE = "off"
+
 # Default list of modules allowed for ad hoc commands.
 AD_HOC_COMMANDS = [
     'command',
diff --git a/awx/settings/development.py b/awx/settings/development.py
index eec9673ef9..ead9e44a29 100644
--- a/awx/settings/development.py
+++ b/awx/settings/development.py
@@ -32,6 +32,8 @@ CALLBACK_QUEUE_PORT = "ipc:///tmp/callback_receiver_dev.ipc"
 # Enable PROOT for tower-qa integration tests
 AWX_PROOT_ENABLED = True
 
+PENDO_TRACKING_STATE = "off"
+
 # Use Django-Jenkins if installed. Only run tests for awx.main app.
 try:
     import django_jenkins