diff --git a/awx/sso/conf.py b/awx/sso/conf.py
index d7b7ece2fb..222f15c13f 100644
--- a/awx/sso/conf.py
+++ b/awx/sso/conf.py
@@ -865,8 +865,9 @@ register(
     field_class=fields.CharField,
     allow_blank=True,
     default='',
-    label=_('GitHub Enterprise URL'),
-    help_text=_('The URL for your Github Enteprise.'),
+    label=_('GitHub Enterprise instance URL'),
+    help_text=_('The URL for your Github Enterprise instance, e.g.: http(s)://hostname/. Refer to Github Enterprise '
+                'documentation for more details.'),
     category=_('GitHub Enterprise OAuth2'),
     category_slug='github-enterprise',
 )
@@ -876,8 +877,9 @@ register(
     field_class=fields.CharField,
     allow_blank=True,
     default='',
-    label=_('GitHub Enterprise API URL'),
-    help_text=_('The API URL for your GitHub Enterprise.'),
+    label=_('GitHub Enterprise instance API URL'),
+    help_text=_('The API URL for your GitHub Enterprise instance, e.g.: http(s)://hostname/api/v3/. Refer to Github '
+                'Enterprise documentation for more details.'),
     category=_('GitHub Enterprise OAuth2'),
     category_slug='github-enterprise',
 )
@@ -952,8 +954,9 @@ register(
     field_class=fields.CharField,
     allow_blank=True,
     default='',
-    label=_('GitHub Enterprise Organization URL'),
-    help_text=_('The URL for your Github Enteprise.'),
+    label=_('GitHub Enterprise instance URL'),
+    help_text=_('The URL for your Github Enterprise instance, e.g.: http(s)://hostname/. Refer to Github Enterprise '
+                'documentation for more details.'),
     category=_('GitHub Enterprise OAuth2'),
     category_slug='github-enterprise-org',
 )
@@ -963,8 +966,9 @@ register(
     field_class=fields.CharField,
     allow_blank=True,
     default='',
-    label=_('GitHub Enterprise Organization API URL'),
-    help_text=_('The API URL for your GitHub Enterprise.'),
+    label=_('GitHub Enterprise instance API URL'),
+    help_text=_('The API URL for your GitHub Enterprise instance, e.g.: http(s)://hostname/api/v3/. Refer to Github '
+                'Enterprise documentation for more details.'),
     category=_('GitHub Enterprise OAuth2'),
     category_slug='github-enterprise-org',
 )
@@ -1052,8 +1056,9 @@ register(
     field_class=fields.CharField,
     allow_blank=True,
     default='',
-    label=_('GitHub Enterprise Team URL'),
-    help_text=_('The URL for your Github Enterprise.'),
+    label=_('GitHub Enterprise instance URL'),
+    help_text=_('The URL for your Github Enterprise instance, e.g.: http(s)://hostname/. Refer to Github Enterprise '
+                'documentation for more details.'),
     category=_('GitHub Enterprise OAuth2'),
     category_slug='github-enterprise-team',
 )
@@ -1063,8 +1068,9 @@ register(
     field_class=fields.CharField,
     allow_blank=True,
     default='',
-    label=_('GitHub Enterprise Team API URL'),
-    help_text=_('The API URL for your GitHub Enterprise.'),
+    label=_('GitHub Enterprise instance API URL'),
+    help_text=_('The API URL for your GitHub Enterprise instance, e.g.: http(s)://hostname/api/v3/. Refer to Github '
+                'Enterprise documentation for more details.'),
     category=_('GitHub Enterprise OAuth2'),
     category_slug='github-enterprise-team',
 )