diff --git a/awx/ui/client/src/configuration/forms/system-form/sub-forms/system-misc.form.js b/awx/ui/client/src/configuration/forms/system-form/sub-forms/system-misc.form.js
index e15713ee39..db475c8267 100644
--- a/awx/ui/client/src/configuration/forms/system-form/sub-forms/system-misc.form.js
+++ b/awx/ui/client/src/configuration/forms/system-form/sub-forms/system-misc.form.js
@@ -58,6 +58,8 @@ export default ['i18n', function(i18n) {
             CUSTOM_VENV_PATHS: {
                 type: 'textarea',
                 reset: 'CUSTOM_VENV_PATHS'
+            INSIGHTS_DATA_ENABLED: {
+                type: 'toggleSwitch'
             }
         },
 
diff --git a/awx/ui/client/src/license/license.block.less b/awx/ui/client/src/license/license.block.less
index 0625568fff..08a6c624a6 100644
--- a/awx/ui/client/src/license/license.block.less
+++ b/awx/ui/client/src/license/license.block.less
@@ -140,6 +140,11 @@
 	margin-bottom: 20px;
 }
 
-.License-detailsGroup--withSeparator {
-	border-top: 1px solid @default-icon-hov;
+.License-analyticsCheckbox {
+	padding-top: 5px;
+}
+
+.License-analyticsCheckboxGroup {
+	padding: 10px 0;
+	font-weight: bold;
 }
diff --git a/awx/ui/client/src/license/license.controller.js b/awx/ui/client/src/license/license.controller.js
index 39e211c4f5..ae7e5d3655 100644
--- a/awx/ui/client/src/license/license.controller.js
+++ b/awx/ui/client/src/license/license.controller.js
@@ -9,9 +9,9 @@ import {N_} from "../i18n";
 export default
     ['Wait', '$state', '$scope', '$rootScope',
     'ProcessErrors', 'CheckLicense', 'moment','$window',
-    'ConfigService', 'FeaturesService', 'pendoService', 'i18n', 'config',
+    'ConfigService', 'FeaturesService', 'pendoService', 'insightsEnablementService', 'i18n', 'config',
     function(Wait, $state, $scope, $rootScope, ProcessErrors, CheckLicense, moment,
-    $window, ConfigService, FeaturesService, pendoService, i18n, config) {
+    $window, ConfigService, FeaturesService, pendoService, insightsEnablementService, i18n, config) {
 
         const calcDaysRemaining = function(seconds) {
       	 		// calculate the number of days remaining on the license
@@ -54,7 +54,8 @@ export default
             $scope.valid = CheckLicense.valid($scope.license.license_info);
             $scope.compliant = $scope.license.license_info.compliant;
             $scope.newLicense = {
-                pendo: true
+                pendo: true,
+                insights: true
             };
         };
 
@@ -114,6 +115,13 @@ export default
                                         } else {
                                             pendoService.updatePendoTrackingState('off');
                                         }
+
+                                        if ($scope.newLicense.insights) {
+                                            insightsEnablementService.updateInsightsTrackingState(true);
+                                        } else {
+                                            insightsEnablementService.updateInsightsTrackingState(false);
+                                        }
+
                                         $state.go('dashboard', {
                                 	          licenseMissing: false
                                         });
diff --git a/awx/ui/client/src/license/license.partial.html b/awx/ui/client/src/license/license.partial.html
index f97ea9e1c8..86be0f9284 100644
--- a/awx/ui/client/src/license/license.partial.html
+++ b/awx/ui/client/src/license/license.partial.html
@@ -115,25 +115,38 @@
 					<div id="eula_notice"
 						class="License-eulaNotice">{{ license.eula }}</div>
 					<div class="form-group License-detailsGroup">
-						<div class="checkbox">
+						<div class="License-analyticsCheckbox checkbox">
 							<label class="License-details--label">
 								<input type="checkbox" ng-model="newLicense.eula" ng-disabled="!user_is_superuser" required>
 								<translate>I agree to the End User License Agreement</translate>
 							</label>
 						</div>
 					</div>
-					<div class="form-group License-detailsGroup License-detailsGroup--withSeparator" ng-if="licenseMissing">
-						<div class="checkbox">
-							<label class="License-details--label">
-								<input type="checkbox" ng-model="newLicense.pendo" ng-disabled="!user_is_superuser" required>
-								<translate>By default, Tower collects and transmits analytics data on Tower usage to Red Hat. This data is used to enhance future releases of the Tower Software and help streamline customer experience and success. For more information, see
-										<a target="_blank"
-												href="http://docs.ansible.com/ansible-tower/latest/html/installandreference/user-data.html#index-0">
-												this Tower documentation page
-										</a>.  Uncheck this box to disable this feature.
-								</translate>
-							</label>
+					<div class="License-subTitleText" ng-if="licenseMissing">
+						<translate>Tracking and Analytics</translate>
+					</div>
+					<div class="form-group License-detailsGroup" ng-if="licenseMissing">
+						<span class="License-helperText">
+							<translate>By default, Tower collects and transmits analytics data on Tower usage to Red Hat.  You can uncheck these boxes to disable sending data to these services:</translate>
+						</span>
+						<div class="License-analyticsCheckboxGroup">
+							<div class="License-analyticsCheckbox checkbox">
+									<input type="checkbox" ng-model="newLicense.pendo" ng-disabled="!user_is_superuser" required>
+									<translate>Pendo</translate>
+							</div>
+							<div class="License-analyticsCheckbox checkbox">
+									<input type="checkbox" ng-model="newLicense.insights" ng-disabled="!user_is_superuser" required>
+									<translate>Insights</translate>
+							</div>
 						</div>
+						<span class="License-helperText">
+							<translate>For more information about track and analytics, see
+									<a target="_blank"
+											href="http://docs.ansible.com/ansible-tower/latest/html/installandreference/user-data.html#index-0">
+											this Tower documentation page
+									</a>.
+							</translate>
+						</span>
 					</div>
 					<div>
 						<button ng-click="submit()" class="btn btn-success pull-right" ng-disabled="newLicense.file.license_key == null || newLicense.eula == null || !user_is_superuser" translate>Submit</button>
diff --git a/awx/ui/client/src/login/authenticationServices/insightsEnablement.service.js b/awx/ui/client/src/login/authenticationServices/insightsEnablement.service.js
new file mode 100644
index 0000000000..8993c9d969
--- /dev/null
+++ b/awx/ui/client/src/login/authenticationServices/insightsEnablement.service.js
@@ -0,0 +1,27 @@
+/*************************************************
+* Copyright (c) 2015 Ansible, Inc.
+*
+* All Rights Reserved
+*************************************************/
+
+
+export default ['$rootScope', 'Rest', 'GetBasePath', 'ProcessErrors',
+    function ($rootScope, Rest, GetBasePath, ProcessErrors) {
+        return {          
+            updateInsightsTrackingState: function(tracking_type) {
+                if (tracking_type === true || tracking_type === false) {
+                        Rest.setUrl(`${GetBasePath('settings')}system`);
+                        Rest.patch({ INSIGHTS_DATA_ENABLED: tracking_type })
+                            .catch(function ({data, status}) {
+                                ProcessErrors($rootScope, data, status, null, {
+                                    hdr: 'Error!',
+                                    msg: 'Failed to patch INSIGHTS_DATA_ENABLED in settings: ' +
+                                        status });
+                            });
+                } else {
+                    throw new Error(`Can't update insights data enabled in settings to
+                        "${tracking_type}"`);
+                }
+            }
+        };
+    }];
diff --git a/awx/ui/client/src/login/authenticationServices/main.js b/awx/ui/client/src/login/authenticationServices/main.js
index 11bb998710..373ecdbd07 100644
--- a/awx/ui/client/src/login/authenticationServices/main.js
+++ b/awx/ui/client/src/login/authenticationServices/main.js
@@ -8,10 +8,12 @@ import authenticationService from './authentication.service';
 import isAdmin from './isAdmin.factory';
 import timer from './timer.factory';
 import pendoService from './pendo.service';
+import insightsEnablementService from './insightsEnablement.service';
 
 export default
     angular.module('authentication', [])
         .factory('Authorization', authenticationService)
         .factory('IsAdmin', isAdmin)
         .factory('Timer', timer)
-        .service('pendoService', pendoService);
+        .service('pendoService', pendoService)
+        .service('insightsEnablementService', insightsEnablementService);