diff --git a/awx/main/models/notifications.py b/awx/main/models/notifications.py
index 3d4dd9252e..ede9e42795 100644
--- a/awx/main/models/notifications.py
+++ b/awx/main/models/notifications.py
@@ -15,6 +15,7 @@ from awx.main.notifications.slack_backend import SlackBackend
 from awx.main.notifications.twilio_backend import TwilioBackend
 from awx.main.notifications.pagerduty_backend import PagerDutyBackend
 from awx.main.notifications.hipchat_backend import HipChatBackend
+from awx.main.notifications.webhook_backend import WebhookBackend
 
 # Django-JSONField
 from jsonfield import JSONField
@@ -29,7 +30,8 @@ class NotificationTemplate(CommonModel):
                           ('slack', _('Slack'), SlackBackend),
                           ('twilio', _('Twilio'), TwilioBackend),
                           ('pagerduty', _('Pagerduty'), PagerDutyBackend),
-                          ('hipchat', _('HipChat'), HipChatBackend)]
+                          ('hipchat', _('HipChat'), HipChatBackend),
+                          ('webhook', _('Webhook'), WebhookBackend)]
     NOTIFICATION_TYPE_CHOICES = [(x[0], x[1]) for x in NOTIFICATION_TYPES]
     CLASS_FOR_NOTIFICATION_TYPE = dict([(x[0], x[2]) for x in NOTIFICATION_TYPES])
 
diff --git a/awx/main/notifications/hipchat_backend.py b/awx/main/notifications/hipchat_backend.py
index 2bb91b3919..a5b7f561b6 100644
--- a/awx/main/notifications/hipchat_backend.py
+++ b/awx/main/notifications/hipchat_backend.py
@@ -39,8 +39,9 @@ class HipChatBackend(BaseEmailBackend):
                                         "notify": self.notify,
                                         "from": m.from_email,
                                         "message_format": "text"})
-                if r.status_code != 204 and not self.fail_silently:
+                if r.status_code != 204:
                     logger.error("Error sending messages: {}".format(r.text))
-                    raise Exception("Error sending message to hipchat: {}".format(r.text))
-            sent_messages += 1
+                    if not self.fail_silently:
+                        raise Exception("Error sending message to hipchat: {}".format(r.text))
+                sent_messages += 1
         return sent_messages
diff --git a/awx/main/notifications/webhook_backend.py b/awx/main/notifications/webhook_backend.py
new file mode 100644
index 0000000000..ffef641198
--- /dev/null
+++ b/awx/main/notifications/webhook_backend.py
@@ -0,0 +1,32 @@
+# Copyright (c) 2016 Ansible, Inc.
+# All Rights Reserved.
+
+import logging
+
+import requests
+
+from django.core.mail.backends.base import BaseEmailBackend
+
+logger = logging.getLogger('awx.main.notifications.webhook_backend')
+
+class WebhookBackend(BaseEmailBackend):
+
+    init_parameters = {"url": {"label": "Target URL", "type": "string"},
+                       "headers": {"label": "HTTP Headers", "type": "object"}}
+    recipient_parameter = "url"
+    sender_parameter = None
+
+    def __init__(self, headers, fail_silently=False, **kwargs):
+        super(WebhookBackend, self).__init__(fail_silently=fail_silently)
+
+    def send_messages(self, messages):
+        sent_messages = 0
+        for m in messages:
+            r = requests.post("{}".format(m.recipients()[0]),
+                              headers=self.headers)
+            if r.status_code >= 400:
+                logger.error("Error sending notification webhook: {}".format(r.text))
+                if not self.fail_silently:
+                    raise Exception("Error sending notification webhook: {}".format(r.text))
+            sent_messages += 1
+        return sent_messages