diff --git a/Makefile b/Makefile
index 6fb4f69a10..6f08a6018b 100644
--- a/Makefile
+++ b/Makefile
@@ -6,6 +6,7 @@ DOCKER_COMPOSE ?= docker-compose
 OFFICIAL ?= no
 NODE ?= node
 NPM_BIN ?= npm
+KIND_BIN ?= $(shell which kind)
 CHROMIUM_BIN=/tmp/chrome-linux/chrome
 GIT_BRANCH ?= $(shell git rev-parse --abbrev-ref HEAD)
 MANAGEMENT_COMMAND ?= awx-manage
@@ -664,6 +665,9 @@ awx-kube-dev-build: Dockerfile.kube-dev
 	    -t $(DEV_DOCKER_TAG_BASE)/awx_kube_devel:$(COMPOSE_TAG) .
 
 
+kind-dev-load: awx-kube-dev-build
+	$(KIND_BIN) load docker-image $(DEV_DOCKER_TAG_BASE)/awx_kube_devel:$(COMPOSE_TAG)
+
 # Translation TASKS
 # --------------------------------------