diff --git a/awx/main/analytics/core.py b/awx/main/analytics/core.py
index df13ebd4fa..02a586b7eb 100644
--- a/awx/main/analytics/core.py
+++ b/awx/main/analytics/core.py
@@ -88,8 +88,8 @@ def gather(dest=None, module=None, collection_type='scheduled'):
         logger.exception("Invalid License provided, or No License Provided")
         return "Error: Invalid License provided, or No License Provided"
 
-    if not settings.INSIGHTS_TRACKING_STATE:
-        logger.error("Automation Analytics not enabled")
+    if collection_type != 'dry-run' and not settings.INSIGHTS_TRACKING_STATE:
+        logger.error("Automation Analytics not enabled. Use --dry-run to gather locally without sending.")
         return
 
     if module is None:
diff --git a/awx/main/management/commands/gather_analytics.py b/awx/main/management/commands/gather_analytics.py
index 8f66b6f12a..aa096d6f28 100644
--- a/awx/main/management/commands/gather_analytics.py
+++ b/awx/main/management/commands/gather_analytics.py
@@ -11,6 +11,8 @@ class Command(BaseCommand):
     help = 'Gather AWX analytics data'
 
     def add_arguments(self, parser):
+        parser.add_argument('--dry-run', dest='dry-run', action='store_true',
+                            help='Gather analytics without shipping. Works even if analytics are disabled in settings.')
         parser.add_argument('--ship', dest='ship', action='store_true',
                             help='Enable to ship metrics to the Red Hat Cloud')
 
@@ -23,9 +25,14 @@ class Command(BaseCommand):
         self.logger.propagate = False
 
     def handle(self, *args, **options):
-        tgz = gather(collection_type='manual')
         self.init_logging()
+        opt_ship = options.get('ship')
+        opt_dry_run = options.get('dry-run')
+        if opt_ship and opt_dry_run:
+            self.logger.error('Both --ship and --dry-run cannot be processed at the same time.')
+            return
+        tgz = gather(collection_type='manual' if not opt_dry_run else 'dry-run')
         if tgz:
             self.logger.debug(tgz)
-        if options.get('ship'):
+        if opt_ship:
             ship(tgz)