diff --git a/Makefile b/Makefile
index 3813380cf8..8afaebf041 100644
--- a/Makefile
+++ b/Makefile
@@ -23,7 +23,7 @@ VENV_BASE ?= /var/lib/awx/venv/
 SCL_PREFIX ?=
 CELERY_SCHEDULE_FILE ?= /var/lib/awx/beat.db
 
-DEV_DOCKER_TAG_BASE ?= gcr.io/ansible-tower-engineering
+DEV_DOCKER_TAG_BASE ?= quay.io/awx
 DEVEL_IMAGE_NAME ?= $(DEV_DOCKER_TAG_BASE)/awx_devel:$(COMPOSE_TAG)
 
 # Python packages to install only from source (not from binary wheels)