diff --git a/awx/main/notifications/slack_backend.py b/awx/main/notifications/slack_backend.py
index 6e966e882b..3f795778f0 100644
--- a/awx/main/notifications/slack_backend.py
+++ b/awx/main/notifications/slack_backend.py
@@ -16,13 +16,17 @@ WEBSOCKET_TIMEOUT = 30
 class SlackBackend(AWXBaseEmailBackend):
 
     init_parameters = {"token": {"label": "Token", "type": "password"},
+                       "hex_color": {"label": "Notification Color", "type": "string"},
                        "channels": {"label": "Destination Channels", "type": "list"}}
     recipient_parameter = "channels"
     sender_parameter = None
 
-    def __init__(self, token, fail_silently=False, **kwargs):
+    def __init__(self, token, hex_color, fail_silently=False, **kwargs):
         super(SlackBackend, self).__init__(fail_silently=fail_silently)
         self.token = token
+        self.color = None
+        if hex_color.startswith("#") and (len(hex_color) == 4 or len(hex_color) == 7):
+            self.color = hex_color
         self.connection = None
 
     def open(self):
@@ -51,6 +55,37 @@ class SlackBackend(AWXBaseEmailBackend):
         self.connection = None
 
     def send_messages(self, messages):
+        if self.color:
+            return self._send_attachments(messages)
+        else:
+            return self._send_rtm_messages(messages)
+
+    def _send_attachments(self, messages):
+        connection = SlackClient(self.token)
+        sent_messages = 0
+        for m in messages:
+            try:
+                for r in m.recipients():
+                    if r.startswith('#'):
+                        r = r[1:]
+                    ret = connection.api_call("chat.postMessage",
+                                              channel=r,
+                                              attachments=[{
+                                                  "color": self.color,
+                                                  "text": m.subject
+                                              }])
+                    logger.debug(ret)
+                    if ret['ok']:
+                        sent_messages += 1
+                    else:
+                        raise RuntimeError("Slack Notification unable to send {}: {}".format(r, m.subject))
+            except Exception as e:
+                logger.error(smart_text(_("Exception sending messages: {}").format(e)))
+                if not self.fail_silently:
+                    raise
+        return sent_messages
+
+    def _send_rtm_messages(self, messages):
         if self.connection is None:
             self.open()
         sent_messages = 0
diff --git a/awx/ui/client/src/notifications/notificationTemplates.form.js b/awx/ui/client/src/notifications/notificationTemplates.form.js
index 079f94969c..6a9237d061 100644
--- a/awx/ui/client/src/notifications/notificationTemplates.form.js
+++ b/awx/ui/client/src/notifications/notificationTemplates.form.js
@@ -435,6 +435,15 @@ export default ['i18n', function(i18n) {
                     ngShow: "notification_type.value == 'email'",
                     labelClass: 'NotificationsForm-radioButtons'
                 }]
+            },
+            hex_color: {
+                label: i18n._('Notification Color'),
+                dataTitle: i18n._('Notification Color'),
+                type: 'text',
+                subForm: 'typeSubForm',
+                ngShow: "notification_type.value == 'slack' ",
+                ngDisabled: '!(notification_template.summary_fields.user_capabilities.edit || canAdd)',
+                awPopOver: i18n._('Specify a notification color. Acceptable colors are hex color code (example: #3af or #789abc) .')
             }
         },
 
diff --git a/awx/ui/po/ansible-tower-ui.pot b/awx/ui/po/ansible-tower-ui.pot
index 0578200c4c..6548e36db1 100644
--- a/awx/ui/po/ansible-tower-ui.pot
+++ b/awx/ui/po/ansible-tower-ui.pot
@@ -2832,6 +2832,8 @@ msgstr ""
 
 #: client/src/notifications/notificationTemplates.form.js:288
 #: client/src/notifications/notificationTemplates.form.js:289
+#: client/src/notifications/notificationTemplates.form.js:440
+#: client/src/notifications/notificationTemplates.form.js:441
 msgid "Notification Color"
 msgstr ""
 
@@ -5420,3 +5422,7 @@ msgstr ""
 #: client/src/shared/paginate/paginate.partial.html:55
 msgid "{{pageSize}}"
 msgstr ""
+
+#: client/src/notifications/notificationTemplates.form.js:445
+msgid "Specify a notification color. Acceptable colors are hex color code (example: #3af or #789abc) ."
+msgstr ""