diff --git a/installer/image_build/files/launch_awx_task.sh b/installer/image_build/files/launch_awx_task.sh
index 5799d9631a..d3d7c9cc9c 100755
--- a/installer/image_build/files/launch_awx_task.sh
+++ b/installer/image_build/files/launch_awx_task.sh
@@ -8,7 +8,7 @@ fi
 ANSIBLE_REMOTE_TEMP=/tmp ANSIBLE_LOCAL_TEMP=/tmp ansible -i "127.0.0.1," -c local -v -m wait_for -a "host=$DATABASE_HOST port=$DATABASE_PORT" all
 ANSIBLE_REMOTE_TEMP=/tmp ANSIBLE_LOCAL_TEMP=/tmp ansible -i "127.0.0.1," -c local -v -m wait_for -a "host=$MEMCACHED_HOST port=11211" all
 ANSIBLE_REMOTE_TEMP=/tmp ANSIBLE_LOCAL_TEMP=/tmp ansible -i "127.0.0.1," -c local -v -m wait_for -a "host=$RABBITMQ_HOST port=5672" all
-ANSIBLE_REMOTE_TEMP=/tmp ANSIBLE_LOCAL_TEMP=/tmp ansible -i "127.0.0.1," -c local -v -m postgresql_db -U $DATABASE_USER -a "name=$DATABASE_NAME owner=$DATABASE_USER login_user=$DATABASE_USER login_host=$DATABASE_HOST login_password=$DATABASE_PASSWORD port=$DATABASE_PORT" all
+ANSIBLE_REMOTE_TEMP=/tmp ANSIBLE_LOCAL_TEMP=/tmp ansible -i "127.0.0.1," -c local -v -m postgresql_db --become-user $DATABASE_USER -a "name=$DATABASE_NAME owner=$DATABASE_USER login_user=$DATABASE_USER login_host=$DATABASE_HOST login_password=$DATABASE_PASSWORD port=$DATABASE_PORT" all
 
 awx-manage migrate --noinput --fake-initial
 if [ ! -z "$AWX_ADMIN_USER" ]&&[ ! -z "$AWX_ADMIN_PASSWORD" ]; then