diff --git a/awx/main/analytics/core.py b/awx/main/analytics/core.py
index 936a2bed28..056215986d 100644
--- a/awx/main/analytics/core.py
+++ b/awx/main/analytics/core.py
@@ -177,7 +177,7 @@ def gather(dest=None, module=None, subset=None, since=None, until=None, collecti
 
     if collection_type != 'dry-run':
         if not settings.INSIGHTS_TRACKING_STATE:
-            logger.log(log_level, "Automation Analytics not enabled. Use --dry-run to gather locally without sending.")
+            logger.log(log_level, "Insights for Ansible not enabled. Use --dry-run to gather locally without sending.")
             return None
 
         if not (settings.AUTOMATION_ANALYTICS_URL and settings.REDHAT_USERNAME and settings.REDHAT_PASSWORD):
@@ -330,10 +330,10 @@ def ship(path):
     Ship gathered metrics to the Insights API
     """
     if not path:
-        logger.error('Automation Analytics TAR not found')
+        logger.error('Insights for Ansible TAR not found')
         return False
     if not os.path.exists(path):
-        logger.error('Automation Analytics TAR {} not found'.format(path))
+        logger.error('Insights for Ansible TAR {} not found'.format(path))
         return False
     if "Error:" in str(path):
         return False
diff --git a/awx/main/conf.py b/awx/main/conf.py
index c0fc86c63c..644045a79a 100644
--- a/awx/main/conf.py
+++ b/awx/main/conf.py
@@ -113,7 +113,7 @@ register(
     encrypted=False,
     read_only=False,
     label=_('Red Hat customer username'),
-    help_text=_('This username is used to send data to Automation Analytics'),
+    help_text=_('This username is used to send data to Insights for Ansible'),
     category=_('System'),
     category_slug='system',
 )
@@ -126,7 +126,7 @@ register(
     encrypted=True,
     read_only=False,
     label=_('Red Hat customer password'),
-    help_text=_('This password is used to send data to Automation Analytics'),
+    help_text=_('This password is used to send data to Insights for Ansible'),
     category=_('System'),
     category_slug='system',
 )
@@ -163,8 +163,8 @@ register(
     default='https://example.com',
     schemes=('http', 'https'),
     allow_plain_hostname=True,  # Allow hostname only without TLD.
-    label=_('Automation Analytics upload URL'),
-    help_text=_('This setting is used to to configure data collection for the Automation Analytics dashboard'),
+    label=_('Insights for Ansible upload URL'),
+    help_text=_('This setting is used to to configure data collection for the Red Hat Insights for Ansible dashboard'),
     category=_('System'),
     category_slug='system',
 )
@@ -265,7 +265,7 @@ register(
     'INSIGHTS_TRACKING_STATE',
     field_class=fields.BooleanField,
     default=False,
-    label=_('Gather data for Automation Analytics'),
+    label=_('Gather data for Insights for Ansible'),
     help_text=_('Enables the service to gather data on automation and send it to Red Hat Insights.'),
     category=_('System'),
     category_slug='system',
@@ -636,7 +636,7 @@ register(
 register(
     'AUTOMATION_ANALYTICS_LAST_GATHER',
     field_class=fields.DateTimeField,
-    label=_('Last gather date for Automation Analytics.'),
+    label=_('Last gather date for Insights for Ansible.'),
     allow_null=True,
     category=_('System'),
     category_slug='system',
@@ -644,7 +644,7 @@ register(
 register(
     'AUTOMATION_ANALYTICS_LAST_ENTRIES',
     field_class=fields.CharField,
-    label=_('Last gathered entries for expensive Automation Analytics collectors.'),
+    label=_('Last gathered entries for expensive Insights for Ansible collectors.'),
     default='',
     allow_blank=True,
     category=_('System'),
@@ -655,7 +655,7 @@ register(
 register(
     'AUTOMATION_ANALYTICS_GATHER_INTERVAL',
     field_class=fields.IntegerField,
-    label=_('Automation Analytics Gather Interval'),
+    label=_('Insights for Ansible Gather Interval'),
     help_text=_('Interval (in seconds) between data gathering.'),
     default=14400,  # every 4 hours
     min_value=1800,  # every 30 minutes
diff --git a/awx/ui_next/src/screens/Setting/MiscSystem/MiscSystemDetail/MiscSystemDetail.test.jsx b/awx/ui_next/src/screens/Setting/MiscSystem/MiscSystemDetail/MiscSystemDetail.test.jsx
index bbcc4a6d67..998fc1c61c 100644
--- a/awx/ui_next/src/screens/Setting/MiscSystem/MiscSystemDetail/MiscSystemDetail.test.jsx
+++ b/awx/ui_next/src/screens/Setting/MiscSystem/MiscSystemDetail/MiscSystemDetail.test.jsx
@@ -86,17 +86,17 @@ describe('<MiscSystemDetail />', () => {
     assertDetail(wrapper, 'Authorization Code Expiration', '2 seconds');
     assertDetail(
       wrapper,
-      'Automation Analytics Gather Interval',
+      'Insights for Ansible Gather Interval',
       '14400 seconds'
     );
     assertDetail(
       wrapper,
-      'Automation Analytics upload URL',
+      'Insights for Ansible upload URL',
       'https://example.com'
     );
     assertDetail(wrapper, 'Base URL of the service', 'https://towerhost');
     assertDetail(wrapper, 'Enable HTTP Basic Auth', 'On');
-    assertDetail(wrapper, 'Gather data for Automation Analytics', 'Off');
+    assertDetail(wrapper, 'Gather data for Insights for Ansible', 'Off');
     assertDetail(wrapper, 'Idle Time Force Log Out', '30000000000 seconds');
     assertDetail(
       wrapper,
diff --git a/awx/ui_next/src/screens/Setting/Subscription/SubscriptionEdit/AnalyticsStep.jsx b/awx/ui_next/src/screens/Setting/Subscription/SubscriptionEdit/AnalyticsStep.jsx
index 83085b17c2..aa1f1693af 100644
--- a/awx/ui_next/src/screens/Setting/Subscription/SubscriptionEdit/AnalyticsStep.jsx
+++ b/awx/ui_next/src/screens/Setting/Subscription/SubscriptionEdit/AnalyticsStep.jsx
@@ -79,12 +79,12 @@ function AnalyticsStep() {
         <CheckboxField
           name="insights"
           isDisabled={!config.me.is_superuser}
-          aria-label={t`Insights analytics`}
-          label={t`Insights Analytics`}
+          aria-label={t`Insights for Ansible`}
+          label={t`Insights for Ansible`}
           id="insights-field"
           description={t`This data is used to enhance
-                   future releases of the Tower Software and to provide
-                   Insights Analytics to Tower subscribers.`}
+                   future releases of the Software and to provide
+                   Red Hat Insights for Ansible.`}
         />
       </FormGroup>
       {requireCredentialFields && (
@@ -93,7 +93,7 @@ function AnalyticsStep() {
           <p>
             <Trans>
               Provide your Red Hat or Red Hat Satellite credentials to enable
-              Insights Analytics.
+              Insights for Ansible.
             </Trans>
           </p>
           <FormField
@@ -119,7 +119,7 @@ function AnalyticsStep() {
         <img
           width="300"
           src="/static/media/insights-analytics-dashboard.jpeg"
-          alt={t`Insights Analytics dashboard`}
+          alt={t`Insights for Ansible dashboard`}
         />
         <Button
           component="a"
@@ -128,7 +128,7 @@ function AnalyticsStep() {
           variant="secondary"
           ouiaId="analytics-link"
         >
-          <Trans>Learn more about Insights Analytics</Trans>
+          <Trans>Learn more about Insights for Ansible</Trans>
         </Button>
       </Flex>
     </Flex>
diff --git a/awx/ui_next/src/screens/Setting/shared/data.allSettingOptions.json b/awx/ui_next/src/screens/Setting/shared/data.allSettingOptions.json
index 25a9ecd58e..63ae8212fc 100644
--- a/awx/ui_next/src/screens/Setting/shared/data.allSettingOptions.json
+++ b/awx/ui_next/src/screens/Setting/shared/data.allSettingOptions.json
@@ -78,7 +78,7 @@
           "REDHAT_USERNAME": {
               "type": "string",
               "label": "Red Hat customer username",
-              "help_text": "This username is used to send data to Automation Analytics",
+              "help_text": "This username is used to send data to Insights for Ansible",
               "category": "System",
               "category_slug": "system",
               "defined_in_file": false
@@ -86,7 +86,7 @@
           "REDHAT_PASSWORD": {
               "type": "string",
               "label": "Red Hat customer password",
-              "help_text": "This password is used to send data to Automation Analytics",
+              "help_text": "This password is used to send data to Insights for Ansible",
               "category": "System",
               "category_slug": "system",
               "defined_in_file": false
@@ -109,8 +109,8 @@
           },
           "AUTOMATION_ANALYTICS_URL": {
               "type": "string",
-              "label": "Automation Analytics upload URL",
-              "help_text": "This setting is used to to configure data collection for the Automation Analytics dashboard",
+              "label": "Insights for Ansible upload URL",
+              "help_text": "This setting is used to to configure data collection for the Insights for Ansible dashboard",
               "category": "System",
               "category_slug": "system",
               "defined_in_file": false
@@ -260,7 +260,7 @@
           },
           "INSIGHTS_TRACKING_STATE": {
               "type": "boolean",
-              "label": "Gather data for Automation Analytics",
+              "label": "Gather data for Insights for Ansible",
               "help_text": "Enables gathering of data on automation for Red Hat Insights.",
               "category": "System",
               "category_slug": "system",
@@ -589,14 +589,14 @@
           },
           "AUTOMATION_ANALYTICS_LAST_GATHER": {
               "type": "datetime",
-              "label": "Last gather date for Automation Analytics.",
+              "label": "Last gather date for Insights for Ansible.",
               "category": "System",
               "category_slug": "system",
               "defined_in_file": false
           },
           "AUTOMATION_ANALYTICS_GATHER_INTERVAL": {
               "type": "integer",
-              "label": "Automation Analytics Gather Interval",
+              "label": "Insights for Ansible Gather Interval",
               "help_text": "Interval (in seconds) between data gathering.",
               "min_value": 1800,
               "category": "System",
@@ -3003,7 +3003,7 @@
               "type": "string",
               "required": false,
               "label": "Red Hat customer username",
-              "help_text": "This username is used to send data to Automation Analytics",
+              "help_text": "This username is used to send data to Insights for Ansible",
               "category": "System",
               "category_slug": "system",
               "default": ""
@@ -3012,7 +3012,7 @@
               "type": "string",
               "required": false,
               "label": "Red Hat customer password",
-              "help_text": "This password is used to send data to Automation Analytics",
+              "help_text": "This password is used to send data to Insights for Ansible",
               "category": "System",
               "category_slug": "system",
               "default": ""
@@ -3038,8 +3038,8 @@
           "AUTOMATION_ANALYTICS_URL": {
               "type": "string",
               "required": false,
-              "label": "Automation Analytics upload URL",
-              "help_text": "This setting is used to to configure data collection for the Automation Analytics dashboard",
+              "label": "Insights for Ansible upload URL",
+              "help_text": "This setting is used to to configure data collection for the Insights for Ansible dashboard",
               "category": "System",
               "category_slug": "system",
               "default": "https://example.com"
@@ -3200,7 +3200,7 @@
           "INSIGHTS_TRACKING_STATE": {
               "type": "boolean",
               "required": false,
-              "label": "Gather data for Automation Analytics",
+              "label": "Gather data for Insights for Ansible",
               "help_text": "Enables the service to gather data on automation for Red Hat Insights.",
               "category": "System",
               "category_slug": "system",
@@ -3569,7 +3569,7 @@
           "AUTOMATION_ANALYTICS_LAST_GATHER": {
               "type": "datetime",
               "required": true,
-              "label": "Last gather date for Automation Analytics.",
+              "label": "Last gather date for Insights for Ansible.",
               "category": "System",
               "category_slug": "system",
               "default": null
@@ -3577,7 +3577,7 @@
           "AUTOMATION_ANALYTICS_GATHER_INTERVAL": {
               "type": "integer",
               "required": false,
-              "label": "Automation Analytics Gather Interval",
+              "label": "Insights for Ansible Gather Interval",
               "help_text": "Interval (in seconds) between data gathering.",
               "min_value": 1800,
               "category": "System",