diff --git a/awx/ui_next/src/index.jsx b/awx/ui_next/src/index.jsx
index 8bbeb9e866..827d708961 100644
--- a/awx/ui_next/src/index.jsx
+++ b/awx/ui_next/src/index.jsx
@@ -5,7 +5,7 @@ import '@patternfly/react-core/dist/styles/base.css';
 import App from './App';
 import { BrandName } from './variables';
 
-document.title = `Ansible ${BrandName}`;
+document.title = `${BrandName}`;
 
 ReactDOM.render(
   <React.StrictMode>
diff --git a/awx/ui_next/src/locales/en/messages.po b/awx/ui_next/src/locales/en/messages.po
index 369d12b376..65f9bec739 100644
--- a/awx/ui_next/src/locales/en/messages.po
+++ b/awx/ui_next/src/locales/en/messages.po
@@ -9868,8 +9868,8 @@ msgid "Weekend day"
 msgstr "Weekend day"
 
 #: screens/Login/Login.jsx:150
-msgid "Welcome to Ansible {brandName}!"
-msgstr "Welcome to Ansible {brandName}!"
+#~ msgid "Welcome to Ansible {brandName}!"
+#~ msgstr "Welcome to Ansible {brandName}!"
 
 #: screens/Login/Login.jsx:152
 #~ msgid "Welcome to Ansible {brandName}! Please Sign In."
@@ -9883,6 +9883,10 @@ msgstr ""
 "Welcome to Red Hat Ansible Automation Platform!\n"
 "Please complete the steps below to activate your subscription."
 
+#: screens/Login/Login.jsx:150
+msgid "Welcome to {brandName}!"
+msgstr "Welcome to {brandName}!"
+
 #: screens/Inventory/InventorySourceDetail/InventorySourceDetail.jsx:150
 #: screens/Inventory/shared/InventorySourceSubForms/SharedFields.jsx:157
 msgid ""
diff --git a/awx/ui_next/src/locales/es/messages.po b/awx/ui_next/src/locales/es/messages.po
index c045e79ed5..71aaae0bc1 100644
--- a/awx/ui_next/src/locales/es/messages.po
+++ b/awx/ui_next/src/locales/es/messages.po
@@ -9400,8 +9400,8 @@ msgid "Weekend day"
 msgstr ""
 
 #: screens/Login/Login.jsx:150
-msgid "Welcome to Ansible {brandName}!"
-msgstr ""
+#~ msgid "Welcome to Ansible {brandName}!"
+#~ msgstr ""
 
 #: screens/Login/Login.jsx:152
 #~ msgid "Welcome to Ansible {brandName}! Please Sign In."
@@ -9413,6 +9413,10 @@ msgid ""
 "Please complete the steps below to activate your subscription."
 msgstr ""
 
+#: screens/Login/Login.jsx:150
+msgid "Welcome to {brandName}!"
+msgstr ""
+
 #: screens/Inventory/InventorySourceDetail/InventorySourceDetail.jsx:150
 #: screens/Inventory/shared/InventorySourceSubForms/SharedFields.jsx:157
 msgid ""
diff --git a/awx/ui_next/src/locales/fr/messages.po b/awx/ui_next/src/locales/fr/messages.po
index 852561c32a..b9dc2d4af5 100644
--- a/awx/ui_next/src/locales/fr/messages.po
+++ b/awx/ui_next/src/locales/fr/messages.po
@@ -9395,8 +9395,8 @@ msgid "Weekend day"
 msgstr "Jour du week-end"
 
 #: screens/Login/Login.jsx:150
-msgid "Welcome to Ansible {brandName}!"
-msgstr ""
+#~ msgid "Welcome to Ansible {brandName}!"
+#~ msgstr ""
 
 #: screens/Login/Login.jsx:152
 #~ msgid "Welcome to Ansible {brandName}! Please Sign In."
@@ -9408,6 +9408,10 @@ msgid ""
 "Please complete the steps below to activate your subscription."
 msgstr ""
 
+#: screens/Login/Login.jsx:150
+msgid "Welcome to {brandName}!"
+msgstr ""
+
 #: screens/Inventory/InventorySourceDetail/InventorySourceDetail.jsx:150
 #: screens/Inventory/shared/InventorySourceSubForms/SharedFields.jsx:157
 msgid ""
diff --git a/awx/ui_next/src/locales/ja/messages.po b/awx/ui_next/src/locales/ja/messages.po
index 77e420bc10..3a2893bff9 100644
--- a/awx/ui_next/src/locales/ja/messages.po
+++ b/awx/ui_next/src/locales/ja/messages.po
@@ -9391,8 +9391,8 @@ msgid "Weekend day"
 msgstr "週末"
 
 #: screens/Login/Login.jsx:150
-msgid "Welcome to Ansible {brandName}!"
-msgstr ""
+#~ msgid "Welcome to Ansible {brandName}!"
+#~ msgstr ""
 
 #: screens/Login/Login.jsx:152
 #~ msgid "Welcome to Ansible {brandName}! Please Sign In."
@@ -9404,6 +9404,10 @@ msgid ""
 "Please complete the steps below to activate your subscription."
 msgstr ""
 
+#: screens/Login/Login.jsx:150
+msgid "Welcome to {brandName}!"
+msgstr ""
+
 #: screens/Inventory/InventorySourceDetail/InventorySourceDetail.jsx:150
 #: screens/Inventory/shared/InventorySourceSubForms/SharedFields.jsx:157
 msgid ""
diff --git a/awx/ui_next/src/locales/nl/messages.po b/awx/ui_next/src/locales/nl/messages.po
index 0803027d61..6e4a277d8c 100644
--- a/awx/ui_next/src/locales/nl/messages.po
+++ b/awx/ui_next/src/locales/nl/messages.po
@@ -9400,8 +9400,8 @@ msgid "Weekend day"
 msgstr ""
 
 #: screens/Login/Login.jsx:150
-msgid "Welcome to Ansible {brandName}!"
-msgstr ""
+#~ msgid "Welcome to Ansible {brandName}!"
+#~ msgstr ""
 
 #: screens/Login/Login.jsx:152
 #~ msgid "Welcome to Ansible {brandName}! Please Sign In."
@@ -9413,6 +9413,10 @@ msgid ""
 "Please complete the steps below to activate your subscription."
 msgstr ""
 
+#: screens/Login/Login.jsx:150
+msgid "Welcome to {brandName}!"
+msgstr ""
+
 #: screens/Inventory/InventorySourceDetail/InventorySourceDetail.jsx:150
 #: screens/Inventory/shared/InventorySourceSubForms/SharedFields.jsx:157
 msgid ""
diff --git a/awx/ui_next/src/locales/zh/messages.po b/awx/ui_next/src/locales/zh/messages.po
index 66d9249475..049590f8c6 100644
--- a/awx/ui_next/src/locales/zh/messages.po
+++ b/awx/ui_next/src/locales/zh/messages.po
@@ -9391,8 +9391,8 @@ msgid "Weekend day"
 msgstr "周末日"
 
 #: screens/Login/Login.jsx:150
-msgid "Welcome to Ansible {brandName}!"
-msgstr ""
+#~ msgid "Welcome to Ansible {brandName}!"
+#~ msgstr ""
 
 #: screens/Login/Login.jsx:152
 #~ msgid "Welcome to Ansible {brandName}! Please Sign In."
@@ -9404,6 +9404,10 @@ msgid ""
 "Please complete the steps below to activate your subscription."
 msgstr ""
 
+#: screens/Login/Login.jsx:150
+msgid "Welcome to {brandName}!"
+msgstr ""
+
 #: screens/Inventory/InventorySourceDetail/InventorySourceDetail.jsx:150
 #: screens/Inventory/shared/InventorySourceSubForms/SharedFields.jsx:157
 msgid ""
diff --git a/awx/ui_next/src/locales/zu/messages.po b/awx/ui_next/src/locales/zu/messages.po
index 9df960612f..06aa5799a4 100644
--- a/awx/ui_next/src/locales/zu/messages.po
+++ b/awx/ui_next/src/locales/zu/messages.po
@@ -9064,8 +9064,8 @@ msgid "Weekend day"
 msgstr ""
 
 #: screens/Login/Login.jsx:150
-msgid "Welcome to Ansible {brandName}!"
-msgstr ""
+#~ msgid "Welcome to Ansible {brandName}!"
+#~ msgstr ""
 
 #: screens/Login/Login.jsx:152
 #~ msgid "Welcome to Ansible {brandName}! Please Sign In."
@@ -9077,6 +9077,10 @@ msgid ""
 "Please complete the steps below to activate your subscription."
 msgstr ""
 
+#: screens/Login/Login.jsx:150
+msgid "Welcome to {brandName}!"
+msgstr ""
+
 #: screens/Inventory/InventorySourceDetail/InventorySourceDetail.jsx:150
 #: screens/Inventory/shared/InventorySourceSubForms/SharedFields.jsx:157
 msgid ""
diff --git a/awx/ui_next/src/screens/Login/Login.jsx b/awx/ui_next/src/screens/Login/Login.jsx
index ea1519cd0a..024741ca11 100644
--- a/awx/ui_next/src/screens/Login/Login.jsx
+++ b/awx/ui_next/src/screens/Login/Login.jsx
@@ -147,7 +147,7 @@ function AWXLogin({ alt, isAuthenticated }) {
     <Login header={Header} footer={Footer}>
       <LoginMainHeader
         data-cy="login-header"
-        title={brandName ? t`Welcome to Ansible ${brandName}!` : ''}
+        title={brandName ? t`Welcome to ${brandName}!` : ''}
         subtitle={t`Please log in`}
       />
       <LoginMainBody>
diff --git a/awx/ui_next/src/screens/Login/Login.test.jsx b/awx/ui_next/src/screens/Login/Login.test.jsx
index bd2404682e..26113a3942 100644
--- a/awx/ui_next/src/screens/Login/Login.test.jsx
+++ b/awx/ui_next/src/screens/Login/Login.test.jsx
@@ -94,7 +94,7 @@ describe('<Login />', () => {
       'Please log in'
     );
     expect(wrapper.find('LoginMainHeader').prop('title')).toBe(
-      'Welcome to Ansible AWX!'
+      'Welcome to AWX!'
     );
   });