diff --git a/awx/ui/client/features/credentials/credentials.strings.js b/awx/ui/client/features/credentials/credentials.strings.js
index 16cd98a840..d8c031f743 100644
--- a/awx/ui/client/features/credentials/credentials.strings.js
+++ b/awx/ui/client/features/credentials/credentials.strings.js
@@ -5,27 +5,27 @@ function CredentialsStrings (BaseString) {
     let ns = this.credentials;
 
     ns.state = {
-        ADD_BREADCRUMB_LABEL: t('CREATE CREDENTIAL'),
-        EDIT_BREADCRUMB_LABEL: t('EDIT CREDENTIAL')
+        ADD_BREADCRUMB_LABEL: t.s('CREATE CREDENTIAL'),
+        EDIT_BREADCRUMB_LABEL: t.s('EDIT CREDENTIAL')
     };
 
     ns.tab = {
-        DETAILS: t('Details'),
-        PERMISSIONS: t('Permissions')
+        DETAILS: t.s('Details'),
+        PERMISSIONS: t.s('Permissions')
     };
 
     ns.inputs = {
-        GROUP_TITLE: t('Type Details'),
-        ORGANIZATION_PLACEHOLDER: t('SELECT AN ORGANIZATION'),
-        CREDENTIAL_TYPE_PLACEHOLDER: t('SELECT A CREDENTIAL TYPE')
+        GROUP_TITLE: t.s('Type Details'),
+        ORGANIZATION_PLACEHOLDER: t.s('SELECT AN ORGANIZATION'),
+        CREDENTIAL_TYPE_PLACEHOLDER: t.s('SELECT A CREDENTIAL TYPE')
     };
 
     ns.add = {
-        PANEL_TITLE: t('NEW CREDENTIAL')
+        PANEL_TITLE: t.s('NEW CREDENTIAL')
     };
 
     ns.permissions = {
-        TITLE: t('CREDENTIALS PERMISSIONS')
+        TITLE: t.s('CREDENTIALS PERMISSIONS')
     };
 }
 
diff --git a/awx/ui/client/lib/components/components.strings.js b/awx/ui/client/lib/components/components.strings.js
index 2fba205de5..07346e966b 100644
--- a/awx/ui/client/lib/components/components.strings.js
+++ b/awx/ui/client/lib/components/components.strings.js
@@ -4,48 +4,48 @@ function ComponentsStrings (BaseString) {
     let t = this.t;
     let ns = this.components;
 
-    ns.REPLACE = t('REPLACE');
-    ns.REVERT = t('REVERT');
-    ns.ENCRYPTED = t('ENCRYPTED');
-    ns.OPTIONS = t('OPTIONS');
-    ns.SHOW = t('SHOW');
-    ns.HIDE = t('HIDE');
+    ns.REPLACE = t.s('REPLACE');
+    ns.REVERT = t.s('REVERT');
+    ns.ENCRYPTED = t.s('ENCRYPTED');
+    ns.OPTIONS = t.s('OPTIONS');
+    ns.SHOW = t.s('SHOW');
+    ns.HIDE = t.s('HIDE');
 
     ns.message = {
-        REQUIRED_INPUT_MISSING: t('Please enter a value.'),
-        INVALID_INPUT: t('Invalid input for this type.')
+        REQUIRED_INPUT_MISSING: t.s('Please enter a value.'),
+        INVALID_INPUT: t.s('Invalid input for this type.')
     };
 
     ns.form = {
-        SUBMISSION_ERROR_TITLE: t('Unable to Submit'),
-        SUBMISSION_ERROR_MESSAGE:t('Unexpected server error. View the console for more information'),
-        SUBMISSION_ERROR_PREFACE: t('Unexpected Error')
+        SUBMISSION_ERROR_TITLE: t.s('Unable to Submit'),
+        SUBMISSION_ERROR_MESSAGE:t.s('Unexpected server error. View the console for more information'),
+        SUBMISSION_ERROR_PREFACE: t.s('Unexpected Error')
     };
 
     ns.group = {
-        UNSUPPORTED_ERROR_PREFACE: t('Unsupported input type')
+        UNSUPPORTED_ERROR_PREFACE: t.s('Unsupported input type')
     };
 
     ns.label = {
-        PROMPT_ON_LAUNCH: t('Prompt on launch')
+        PROMPT_ON_LAUNCH: t.s('Prompt on launch')
     };
 
     ns.select = {
-        UNSUPPORTED_TYPE_ERROR: t('Unsupported display model type'),
-        EMPTY_PLACEHOLDER: t('NO OPTIONS AVAILABLE')
+        UNSUPPORTED_TYPE_ERROR: t.s('Unsupported display model type'),
+        EMPTY_PLACEHOLDER: t.s('NO OPTIONS AVAILABLE')
     };
 
     ns.textarea = {
-        SSH_KEY_HINT: t('HINT: Drag and drop an SSH private key file on the field below.')
+        SSH_KEY_HINT: t.s('HINT: Drag and drop an SSH private key file on the field below.')
     };
 
     ns.lookup = {
-        NOT_FOUND: t('That value was not found. Please enter or select a valid value.')
+        NOT_FOUND: t.s('That value was not found. Please enter or select a valid value.')
     };
 
     ns.truncate = {
-        DEFAULT: t('Copy full revision to clipboard.'),
-        COPIED: t('Copied to clipboard.')
+        DEFAULT: t.s('Copy full revision to clipboard.'),
+        COPIED: t.s('Copied to clipboard.')
     }
 }
 
diff --git a/awx/ui/client/lib/services/base-string.service.js b/awx/ui/client/lib/services/base-string.service.js
index b514e653fd..2e526911b2 100644
--- a/awx/ui/client/lib/services/base-string.service.js
+++ b/awx/ui/client/lib/services/base-string.service.js
@@ -3,17 +3,49 @@ import defaults from '../../assets/default.strings.json';
 let i18n;
 
 function BaseStringService (namespace) {
-    let t = i18n._;
-
-    const ERROR_NO_NAMESPACE = t('BaseString cannot be extended without providing a namespace');
-    const ERROR_NO_STRING = t('No string exists with this name');
+    const ERROR_NO_NAMESPACE = 'BaseString cannot be extended without providing a namespace';
+    const ERROR_NO_STRING = 'No string exists with this name';
 
     if (!namespace) {
         throw new Error(ERROR_NO_NAMESPACE);
     }
 
-    this.t = t;
     this[namespace] = {};
+    this.t = {};
+
+    /**
+     * To translate a singular string by itself or a string with context data, use `translate`.
+     * For brevity, this is renamed as `t.s` (as in "translate singular"). `t.s` serves a dual
+     * purpose -- it's to mark strings for translation so they appear in the `.pot` file after
+     * the grunt-angular-gettext task is run AND it's used to fetch the translated string at
+     * runtime.
+     * 
+     * NOTE: View ui/src/i18n.js for where these i18n methods are defined. i18n is a wrapper around
+     * the library angular-gettext.
+     *
+     * @arg {string} string - The string to be translated
+     * @arg {object=} context - A data object used to populate dynamic context data in a string.
+     *
+     * @returns {string} The translated string or the original string in the even the translation
+     * does not exist.
+     */
+    this.t.s = i18n.translate;
+
+    /**
+     * To translate a plural string use `t.p`. The `count` supplied will determine whether the
+     * singular or plural string is returned.
+     *
+     * @arg {number} count - The count of the plural object
+     * @arg {string} singular - The singular version of the string to be translated
+     * @arg {string} plural - The plural version of the string to be translated
+     * @arg {object=} context - A data object used to populate dynamic context data in a string.
+     *
+     * @returns {string} The translated string or the original string in the even the translation
+     * does not exist.
+     */
+    this.t.p = i18n.translatePlural;
+
+    let t = this.t;
 
     /*
      * These strings are globally relevant and configured to give priority to values in
@@ -26,9 +58,9 @@ function BaseStringService (namespace) {
      * Globally relevant strings should be defined here to avoid duplication of content across the
      * the project.
      */
-    this.CANCEL = t('CANCEL');
-    this.SAVE = t('SAVE');
-    this.OK = t('OK');
+    this.CANCEL = t.s('CANCEL');
+    this.SAVE = t.s('SAVE');
+    this.OK = t.s('OK');
 
     /**
      * This getter searches the extending class' namespace first for a match then falls back to
@@ -37,8 +69,16 @@ function BaseStringService (namespace) {
      *
      * If no match is found, an error is thrown to alert the developer immediately instead of
      * failing silently.
+     *
+     * The `t.s` and `t.p` calls should only be used where strings are defined in
+     * <name>.strings.js` files. To use translated strings elsewhere, access them through this
+     * common interface.
+     *
+     * @arg {string} name - The property name of the string (e.g. 'CANCEL')
+     * @arg {number=} count - A count of objects referenced in your plural string
+     * @arg {object=} context - An object containing data to use in the interpolation of the string
      */
-    this.get = name => {
+    this.get = (name, ...args) => {
         let keys = name.split('.');
         let value;
 
@@ -54,7 +94,7 @@ function BaseStringService (namespace) {
             }
         });
 
-        return value;
+        return typeof value === 'string' ? value : value(...args);
     };
 }
 
diff --git a/awx/ui/client/src/i18n.js b/awx/ui/client/src/i18n.js
index 062c2455ea..685c7e77df 100644
--- a/awx/ui/client/src/i18n.js
+++ b/awx/ui/client/src/i18n.js
@@ -40,6 +40,10 @@ export default
         return {
             _: function (s) { return gettextCatalog.getString (s); },
             N_: N_,
+            translate: (singular, context) => gettextCatalog.getString(singular, context),
+            translatePlural: (count, singular, plural, context) => {
+                return gettextCatalog.getPlural(count, singular, plural, context);
+            },
             sprintf: sprintf,
             hasTranslation: function () {
                 return gettextCatalog.strings[gettextCatalog.currentLanguage] !== undefined;
diff --git a/awx/ui/client/src/inventories-hosts/inventory-hosts.strings.js b/awx/ui/client/src/inventories-hosts/inventory-hosts.strings.js
index ff6b50b3f6..0c3600393e 100644
--- a/awx/ui/client/src/inventories-hosts/inventory-hosts.strings.js
+++ b/awx/ui/client/src/inventories-hosts/inventory-hosts.strings.js
@@ -5,30 +5,24 @@ function InventoryHostsStrings (BaseString) {
     let ns = this['inventory-hosts'];
 
     ns.filter = {
-        GROUP: t('group'),
-        GROUPS: t('groups'),
-        HOST: t('host'),
-        HOSTS: t('hosts'),
-        PROMOTE_GROUPS_HOSTS: t('Promote groups and hosts'),
-        PROMOTE_GROUP_HOSTS: t('Promote group and hosts'),
-        PROMOTE_GROUPS_HOST: t('Promote groups and host'),
-        PROMOTE_GROUP_HOST: t('Promote group and host'),
-        DELETE_GROUPS_HOSTS: t('Delete groups and hosts'),
-        DELETE_GROUP_HOSTS: t('Delete group and hosts'),
-        DELETE_GROUPS_HOST: t('Delete groups and host'),
-        DELETE_GROUP_HOST: t('Delete group and host'),
-        PROMOTE_GROUPS: t('Promote groups'),
-        PROMOTE_GROUP: t('Promote group'),
-        DELETE_GROUPS: t('Delete groups'),
-        DELETE_GROUP: t('Delete group'),
-        PROMOTE_HOSTS: t('Promote hosts'),
-        PROMOTE_HOST: t('Promote host'),
-        DELETE_HOSTS: t('Delete hosts'),
-        DELETE_HOST: t('Delete host')
+        GROUP: count => t.p(count, 'group', 'groups'),
+        HOST: count => t.p(count, 'host', 'hosts'),
+        PROMOTE_GROUPS_AND_HOSTS: data => t.s('Promote {{ group }} and {{ host }}', {
+            group: this.get('GROUP', data.groups),
+            host: this.get('HOST', data.hosts)
+        }),
+        DELETE_GROUPS_AND_HOSTS: data => t.s('Delete {{ group }} and {{ host }}', {
+            group: this.get('GROUP', data.groups),
+            host: this.get('HOST', data.hosts)
+        }),
+        PROMOTE_GROUP: count => t.p(count, 'Promote group', 'Promote groups'),
+        DELETE_GROUP: count => t.p(count, 'Delete group', 'Delete groups'),
+        PROMOTE_HOST: count => t.p(count, 'Promote host', 'Promote hosts'),
+        DELETE_HOST: count => t.p(count, 'Delete host', 'Delete hosts'),
     };
 
     ns.smartinventories = {
-        TOOLTIP: t('Please click the icon to edit the host filter.')
+        TOOLTIP: t.s('Please click the icon to edit the host filter.')
     };
 }
 
diff --git a/awx/ui/grunt-tasks/nggettext_extract.js b/awx/ui/grunt-tasks/nggettext_extract.js
index b264b6ada8..437e82dd47 100644
--- a/awx/ui/grunt-tasks/nggettext_extract.js
+++ b/awx/ui/grunt-tasks/nggettext_extract.js
@@ -10,7 +10,10 @@ let source = [
 module.exports = {
     all: {
         options: {
-            markerNames: ['_', 'N_', 't']
+            markerNames: ['_', 'N_'],
+            moduleName: 't',
+            moduleMethodString: 's',
+            moduleMethodPlural: 'p'
         },
         files: {
             'po/ansible-tower-ui.pot': source