diff --git a/awx/main/analytics/core.py b/awx/main/analytics/core.py
index 6aa2f5090e..77f6108205 100644
--- a/awx/main/analytics/core.py
+++ b/awx/main/analytics/core.py
@@ -177,7 +177,7 @@ def gather(dest=None, module=None, subset=None, since=None, until=None, collecti
 
     if collection_type != 'dry-run':
         if not settings.INSIGHTS_TRACKING_STATE:
-            logger.log(log_level, "Insights for Ansible Automation Platform not enabled. Use --dry-run to gather locally without sending.")
+            logger.log(log_level, "Automation Analytics not enabled. Use --dry-run to gather locally without sending.")
             return None
 
         if not (settings.AUTOMATION_ANALYTICS_URL and settings.REDHAT_USERNAME and settings.REDHAT_PASSWORD):
@@ -332,10 +332,10 @@ def ship(path):
     Ship gathered metrics to the Insights API
     """
     if not path:
-        logger.error('Insights for Ansible Automation Platform TAR not found')
+        logger.error('Automation Analytics TAR not found')
         return False
     if not os.path.exists(path):
-        logger.error('Insights for Ansible Automation Platform TAR {} not found'.format(path))
+        logger.error('Automation Analytics TAR {} not found'.format(path))
         return False
     if "Error:" in str(path):
         return False
diff --git a/awx/main/conf.py b/awx/main/conf.py
index 4a617d87b0..5d89ec8ca2 100644
--- a/awx/main/conf.py
+++ b/awx/main/conf.py
@@ -112,7 +112,7 @@ register(
     encrypted=False,
     read_only=False,
     label=_('Red Hat customer username'),
-    help_text=_('This username is used to send data to Insights for Ansible Automation Platform'),
+    help_text=_('This username is used to send data to Automation Analytics'),
     category=_('System'),
     category_slug='system',
 )
@@ -125,7 +125,7 @@ register(
     encrypted=True,
     read_only=False,
     label=_('Red Hat customer password'),
-    help_text=_('This password is used to send data to Insights for Ansible Automation Platform'),
+    help_text=_('This password is used to send data to Automation Analytics'),
     category=_('System'),
     category_slug='system',
 )
@@ -162,8 +162,8 @@ register(
     default='https://example.com',
     schemes=('http', 'https'),
     allow_plain_hostname=True,  # Allow hostname only without TLD.
-    label=_('Insights for Ansible Automation Platform upload URL'),
-    help_text=_('This setting is used to to configure the upload URL for data collection for Red Hat Insights.'),
+    label=_('Automation Analytics upload URL'),
+    help_text=_('This setting is used to to configure the upload URL for data collection for Automation Analytics.'),
     category=_('System'),
     category_slug='system',
 )
@@ -299,8 +299,8 @@ register(
     'INSIGHTS_TRACKING_STATE',
     field_class=fields.BooleanField,
     default=False,
-    label=_('Gather data for Insights for Ansible Automation Platform'),
-    help_text=_('Enables the service to gather data on automation and send it to Red Hat Insights.'),
+    label=_('Gather data for Automation Analytics'),
+    help_text=_('Enables the service to gather data on automation and send it to Automation Analytics.'),
     category=_('System'),
     category_slug='system',
 )
@@ -727,7 +727,7 @@ register(
 register(
     'AUTOMATION_ANALYTICS_LAST_GATHER',
     field_class=fields.DateTimeField,
-    label=_('Last gather date for Insights for Ansible Automation Platform.'),
+    label=_('Last gather date for Automation Analytics.'),
     allow_null=True,
     category=_('System'),
     category_slug='system',
@@ -735,7 +735,7 @@ register(
 register(
     'AUTOMATION_ANALYTICS_LAST_ENTRIES',
     field_class=fields.CharField,
-    label=_('Last gathered entries from the data collection service of Insights for Ansible Automation Platform'),
+    label=_('Last gathered entries from the data collection service of Automation Analytics'),
     default='',
     allow_blank=True,
     category=_('System'),
@@ -746,7 +746,7 @@ register(
 register(
     'AUTOMATION_ANALYTICS_GATHER_INTERVAL',
     field_class=fields.IntegerField,
-    label=_('Insights for Ansible Automation Platform Gather Interval'),
+    label=_('Automation Analytics Gather Interval'),
     help_text=_('Interval (in seconds) between data gathering.'),
     default=14400,  # every 4 hours
     min_value=1800,  # every 30 minutes
diff --git a/awx/ui/src/screens/Setting/MiscSystem/MiscSystemDetail/MiscSystemDetail.test.js b/awx/ui/src/screens/Setting/MiscSystem/MiscSystemDetail/MiscSystemDetail.test.js
index 5993878f63..0a15b3bdad 100644
--- a/awx/ui/src/screens/Setting/MiscSystem/MiscSystemDetail/MiscSystemDetail.test.js
+++ b/awx/ui/src/screens/Setting/MiscSystem/MiscSystemDetail/MiscSystemDetail.test.js
@@ -84,20 +84,16 @@ describe('<MiscSystemDetail />', () => {
     assertDetail(wrapper, 'All Users Visible to Organization Admins', 'On');
     assertDetail(
       wrapper,
-      'Insights for Ansible Automation Platform Gather Interval',
+      'Automation Analytics Gather Interval',
       '14400 seconds'
     );
     assertDetail(
       wrapper,
-      'Insights for Ansible Automation Platform upload URL',
+      'Automation Analytics upload URL',
       'https://example.com'
     );
     assertDetail(wrapper, 'Base URL of the service', 'https://towerhost');
-    assertDetail(
-      wrapper,
-      'Gather data for Insights for Ansible Automation Platform',
-      'Off'
-    );
+    assertDetail(wrapper, 'Gather data for Automation Analytics', 'Off');
     assertDetail(
       wrapper,
       'Organization Admins Can Manage Users and Teams',
@@ -111,7 +107,7 @@ describe('<MiscSystemDetail />', () => {
     assertDetail(wrapper, 'Red Hat or Satellite username', 'name2');
     assertVariableDetail(
       wrapper,
-      'Last gathered entries from the data collection service of Insights for Ansible Automation Platform',
+      'Last gathered entries from the data collection service of Automation Analytics',
       '{\n  "foo": "2021-11-24R06:35:15.179Z"\n}'
     );
     assertVariableDetail(wrapper, 'Remote Host Headers', '[]');
diff --git a/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/AnalyticsStep.js b/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/AnalyticsStep.js
index e14baa1ae9..f331c1e975 100644
--- a/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/AnalyticsStep.js
+++ b/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/AnalyticsStep.js
@@ -31,12 +31,12 @@ function AnalyticsStep() {
       spaceItems={{ default: 'spaceItemsMd' }}
       direction={{ default: 'column' }}
     >
-      <Trans>User and Insights analytics</Trans>
+      <Trans>User and Automation Analytics</Trans>
       <p>
         <Trans>
-          By default, we collect and transmit analytics data on the serice usage
-          to Red Hat. There are two categories of data collected by the service.
-          For more information, see{' '}
+          By default, we collect and transmit analytics data on the service
+          usage to Red Hat. There are two categories of data collected by the
+          service. For more information, see{' '}
           <Button
             component="a"
             href={`${getDocsBaseUrl(
@@ -68,12 +68,12 @@ function AnalyticsStep() {
         <CheckboxField
           name="insights"
           isDisabled={!config.me.is_superuser}
-          aria-label={t`Insights for Ansible Automation Platform`}
-          label={t`Insights for Ansible Automation Platform`}
+          aria-label={t`Automation Analytics`}
+          label={t`Automation Analytics`}
           id="insights-field"
           description={t`This data is used to enhance
                    future releases of the Software and to provide
-                   Insights for Ansible Automation Platform.`}
+                   Automation Analytics.`}
         />
       </FormGroup>
       {requireCredentialFields && (
@@ -82,7 +82,7 @@ function AnalyticsStep() {
           <p>
             <Trans>
               Provide your Red Hat or Red Hat Satellite credentials to enable
-              Insights for Ansible Automation Platform.
+              Automation Analytics.
             </Trans>
           </p>
           <FormField
@@ -108,7 +108,7 @@ function AnalyticsStep() {
         <img
           width="300"
           src="static/media/insights-analytics-dashboard.jpeg"
-          alt={t`Insights for Ansible Automation Platform dashboard`}
+          alt={t`Automation Analytics dashboard`}
         />
         <Button
           component="a"
@@ -117,9 +117,7 @@ function AnalyticsStep() {
           variant="secondary"
           ouiaId="analytics-link"
         >
-          <Trans>
-            Learn more about Insights for Ansible Automation Platform
-          </Trans>
+          <Trans>Learn more about Automation Analytics</Trans>
         </Button>
       </Flex>
     </Flex>
diff --git a/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/SubscriptionEdit.js b/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/SubscriptionEdit.js
index c4b826cf29..1ad850408e 100644
--- a/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/SubscriptionEdit.js
+++ b/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/SubscriptionEdit.js
@@ -199,7 +199,7 @@ function SubscriptionEdit() {
     ...(!hasValidKey
       ? [
           {
-            name: t`User and Insights analytics`,
+            name: t`User and Automation Analytics`,
             id: 'analytics-step',
             component: <AnalyticsStep />,
           },
diff --git a/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/SubscriptionEdit.test.js b/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/SubscriptionEdit.test.js
index 231a59f7ba..eba1891c6e 100644
--- a/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/SubscriptionEdit.test.js
+++ b/awx/ui/src/screens/Setting/Subscription/SubscriptionEdit/SubscriptionEdit.test.js
@@ -88,7 +88,7 @@ describe('<SubscriptionEdit />', () => {
         wrapper.find('WizardNavItem[content="Mock Subscription"]').length
       ).toBe(1);
       expect(
-        wrapper.find('WizardNavItem[content="User and Insights analytics"]')
+        wrapper.find('WizardNavItem[content="User and Automation Analytics"]')
           .length
       ).toBe(1);
       expect(
@@ -254,7 +254,7 @@ describe('<SubscriptionEdit />', () => {
         wrapper.find('WizardNavItem[content="Subscription Management"]').length
       ).toBe(1);
       expect(
-        wrapper.find('WizardNavItem[content="User and Insights analytics"]')
+        wrapper.find('WizardNavItem[content="User and Automation Analytics"]')
           .length
       ).toBe(0);
       expect(
diff --git a/awx/ui/src/screens/Setting/shared/data.allSettingOptions.json b/awx/ui/src/screens/Setting/shared/data.allSettingOptions.json
index a82a8d7229..baa343c826 100644
--- a/awx/ui/src/screens/Setting/shared/data.allSettingOptions.json
+++ b/awx/ui/src/screens/Setting/shared/data.allSettingOptions.json
@@ -79,7 +79,7 @@
         "type": "string",
         "required": false,
         "label": "Red Hat customer username",
-        "help_text": "This username is used to send data to Insights for Ansible Automation Platform",
+        "help_text": "This username is used to send data to Automation Analytics",
         "category": "System",
         "category_slug": "system",
         "default": ""
@@ -88,7 +88,7 @@
         "type": "string",
         "required": false,
         "label": "Red Hat customer password",
-        "help_text": "This password is used to send data to Insights for Ansible Automation Platform",
+        "help_text": "This password is used to send data to Automation Analytics",
         "category": "System",
         "category_slug": "system",
         "default": ""
@@ -114,8 +114,8 @@
       "AUTOMATION_ANALYTICS_URL": {
         "type": "string",
         "required": false,
-        "label": "Insights for Ansible Automation Platform upload URL",
-        "help_text": "This setting is used to to configure the upload URL for data collection for Red Hat Insights.",
+        "label": "Automation Analytics upload URL",
+        "help_text": "This setting is used to to configure the upload URL for data collection for Automation Analytics.",
         "category": "System",
         "category_slug": "system",
         "default": "https://example.com"
@@ -254,8 +254,8 @@
       "INSIGHTS_TRACKING_STATE": {
         "type": "boolean",
         "required": false,
-        "label": "Gather data for Insights for Ansible Automation Platform",
-        "help_text": "Enables the service to gather data on automation and send it to Red Hat Insights.",
+        "label": "Gather data for Automation Analytics",
+        "help_text": "Enables the service to gather data on automation and send it to Automation Analytics.",
         "category": "System",
         "category_slug": "system",
         "default": false
@@ -605,7 +605,7 @@
       "AUTOMATION_ANALYTICS_LAST_GATHER": {
         "type": "datetime",
         "required": true,
-        "label": "Last gather date for Insights for Ansible Automation Platform.",
+        "label": "Last gather date for Automation Analytics.",
         "category": "System",
         "category_slug": "system",
         "default": null
@@ -613,7 +613,7 @@
       "AUTOMATION_ANALYTICS_LAST_ENTRIES": {
         "type": "string",
         "required": false,
-        "label": "Last gathered entries from the data collection service of Insights for Ansible Automation Platform",
+        "label": "Last gathered entries from the data collection service of Automation Analytics",
         "category": "System",
         "category_slug": "system",
         "default": ""
@@ -621,7 +621,7 @@
       "AUTOMATION_ANALYTICS_GATHER_INTERVAL": {
         "type": "integer",
         "required": false,
-        "label": "Insights for Ansible Automation Platform Gather Interval",
+        "label": "Automation Analytics Gather Interval",
         "help_text": "Interval (in seconds) between data gathering.",
         "min_value": 1800,
         "category": "System",
@@ -3845,7 +3845,7 @@
       "REDHAT_USERNAME": {
         "type": "string",
         "label": "Red Hat customer username",
-        "help_text": "This username is used to send data to Insights for Ansible Automation Platform",
+        "help_text": "This username is used to send data to Automation Analytics",
         "category": "System",
         "category_slug": "system",
         "defined_in_file": false
@@ -3853,7 +3853,7 @@
       "REDHAT_PASSWORD": {
         "type": "string",
         "label": "Red Hat customer password",
-        "help_text": "This password is used to send data to Insights for Ansible Automation Platform",
+        "help_text": "This password is used to send data to Automation Analytics",
         "category": "System",
         "category_slug": "system",
         "defined_in_file": false
@@ -3876,8 +3876,8 @@
       },
       "AUTOMATION_ANALYTICS_URL": {
         "type": "string",
-        "label": "Insights for Ansible Automation Platform upload URL",
-        "help_text": "This setting is used to to configure the upload URL for data collection for Red Hat Insights.",
+        "label": "Automation Analytics upload URL",
+        "help_text": "This setting is used to to configure the upload URL for data collection for Automation Analytics.",
         "category": "System",
         "category_slug": "system",
         "defined_in_file": false
@@ -3984,8 +3984,8 @@
        },
       "INSIGHTS_TRACKING_STATE": {
         "type": "boolean",
-        "label": "Gather data for Insights for Ansible Automation Platform",
-        "help_text": "Enables the service to gather data on automation and send it to Red Hat Insights.",
+        "label": "Gather data for Automation Analytics",
+        "help_text": "Enables the service to gather data on automation and send it to Automation Analytics.",
         "category": "System",
         "category_slug": "system",
         "defined_in_file": false
@@ -4298,21 +4298,21 @@
       },
       "AUTOMATION_ANALYTICS_LAST_GATHER": {
         "type": "datetime",
-        "label": "Last gather date for Insights for Ansible Automation Platform.",
+        "label": "Last gather date for Automation Analytics.",
         "category": "System",
         "category_slug": "system",
         "defined_in_file": false
       },
       "AUTOMATION_ANALYTICS_LAST_ENTRIES": {
         "type": "string",
-        "label": "Last gathered entries from the data collection service of Insights for Ansible Automation Platform",
+        "label": "Last gathered entries from the data collection service of Automation Analytics",
         "category": "System",
         "category_slug": "system",
         "defined_in_file": false
       },
       "AUTOMATION_ANALYTICS_GATHER_INTERVAL": {
         "type": "integer",
-        "label": "Insights for Ansible Automation Platform Gather Interval",
+        "label": "Automation Analytics Gather Interval",
         "help_text": "Interval (in seconds) between data gathering.",
         "min_value": 1800,
         "category": "System",