diff --git a/awx/api/views/webhooks.py b/awx/api/views/webhooks.py
index f036122830..c213a4b803 100644
--- a/awx/api/views/webhooks.py
+++ b/awx/api/views/webhooks.py
@@ -144,6 +144,7 @@ class WebhookReceiverBase(APIView):
 
         kwargs = {
             '_eager_fields': {
+                'launch_type': 'webhook',
                 'webhook_service': obj.webhook_service,
                 'webhook_credential': obj.webhook_credential,
                 'webhook_guid': event_guid,
diff --git a/awx/main/migrations/0092_v360_webhook_mixin.py b/awx/main/migrations/0092_v360_webhook_mixin.py
index 47308c5661..201fa5456a 100644
--- a/awx/main/migrations/0092_v360_webhook_mixin.py
+++ b/awx/main/migrations/0092_v360_webhook_mixin.py
@@ -41,4 +41,9 @@ class Migration(migrations.Migration):
             name='webhook_service',
             field=models.CharField(blank=True, choices=[('github', 'Github'), ('gitlab', 'Gitlab')], max_length=16),
         ),
+        migrations.AlterField(
+            model_name='unifiedjob',
+            name='launch_type',
+            field=models.CharField(choices=[('manual', 'Manual'), ('relaunch', 'Relaunch'), ('callback', 'Callback'), ('scheduled', 'Scheduled'), ('dependency', 'Dependency'), ('workflow', 'Workflow'), ('webhook', 'Webhook'), ('sync', 'Sync'), ('scm', 'SCM Update')], db_index=True, default='manual', editable=False, max_length=20),
+        ),
     ]
diff --git a/awx/main/models/unified_jobs.py b/awx/main/models/unified_jobs.py
index 21459874a1..36ec2a9989 100644
--- a/awx/main/models/unified_jobs.py
+++ b/awx/main/models/unified_jobs.py
@@ -532,6 +532,7 @@ class UnifiedJob(PolymorphicModel, PasswordFieldsModel, CommonModelNameNotUnique
         ('scheduled', _('Scheduled')),      # Job was started from a schedule.
         ('dependency', _('Dependency')),    # Job was started as a dependency of another job.
         ('workflow', _('Workflow')),        # Job was started from a workflow job.
+        ('webhook', _('Webhook')),          # Job was started from a webhook event.
         ('sync', _('Sync')),                # Job was started from a project sync.
         ('scm', _('SCM Update'))            # Job was created as an Inventory SCM sync.
     ]