diff --git a/docs/build_awx_image.md b/docs/build_awx_image.md
index 4530e06458..c359f7e31e 100644
--- a/docs/build_awx_image.md
+++ b/docs/build_awx_image.md
@@ -6,9 +6,8 @@ To build a custom awx image to use with the awx-operator, use the `build_image`
 
 ```
 $ ansible-playbook tools/ansible/build.yml \
-    -e registry=registry.example.com \
-    -e awx_image=ansible/awx \
-    -e awx_version=test -v
+    -e awx_image=registry.example.com/ansible/awx \
+    -e awx_image_tag=test -v
 ```
 
 > Note: The development image (`make docker-compose-build`) will not work with the awx-operator, the UI is not built in that image, among other things (see Dockerfile.j2 for more info).