diff --git a/awx/api/generics.py b/awx/api/generics.py
index b3afb5235e..ebe643a6a2 100644
--- a/awx/api/generics.py
+++ b/awx/api/generics.py
@@ -23,7 +23,7 @@ from django.utils.translation import ugettext_lazy as _
 from django.contrib.auth import views as auth_views
 
 # Django REST Framework
-from rest_framework.exceptions import PermissionDenied, AuthenticationFailed, ParseError, NotAcceptable
+from rest_framework.exceptions import PermissionDenied, AuthenticationFailed, ParseError, NotAcceptable, UnsupportedMediaType
 from rest_framework import generics
 from rest_framework.response import Response
 from rest_framework import status
@@ -197,6 +197,10 @@ class APIView(views.APIView):
         except (PermissionDenied, ParseError) as exc:
             request.drf_request_user = None
             self.__init_request_error__ = exc
+        except UnsupportedMediaType as exc:
+            exc.detail = _('You did not use correct content_type in your HTTP request. \
+                            If you are using our REST API, the content_type must be application/json')
+            self.__init_request_error__ = exc
         return drf_request
 
     def finalize_response(self, request, response, *args, **kwargs):
diff --git a/awx/main/tests/functional/api/test_generic.py b/awx/main/tests/functional/api/test_generic.py
index 68ca294027..43586fdf6c 100644
--- a/awx/main/tests/functional/api/test_generic.py
+++ b/awx/main/tests/functional/api/test_generic.py
@@ -107,3 +107,13 @@ def test_filterable_fields(options, instance, admin_user):
     assert filterable_info['filterable'] is True
 
     assert 'filterable' not in non_filterable_info
+
+
+@pytest.mark.django_db
+def test_handle_content_type(post, admin):
+    ''' Tower should return 415 when wrong content type is in HTTP requests '''
+    post(reverse('api:project_list'),
+         {'name': 't', 'organization': None},
+         admin,
+         content_type='text/html',
+         expect=415)