diff --git a/Makefile b/Makefile
index 1391d741b0..c1655b4ee9 100644
--- a/Makefile
+++ b/Makefile
@@ -275,7 +275,7 @@ black: reports
 	(set -o pipefail && $@ $(BLACK_ARGS) awx awxkit awx_collection | tee reports/$@.report)
 
 .git/hooks/pre-commit:
-	echo "black --check \`git diff --cached --name-only | grep -E '\.py$\'\` || (echo 'To fix this, run \`make black\` to auto-format your code prior to commit.' && exit 1)" > .git/hooks/pre-commit
+	echo "black --check \`[ -z \$$AWX_IGNORE_BLACK ] && git diff --cached --name-only | grep -E '\.py$\'\` || (echo 'To fix this, run \`make black\` to auto-format your code prior to commit, or set AWX_IGNORE_BLACK=1' && exit 1)" > .git/hooks/pre-commit
 	chmod +x .git/hooks/pre-commit
 
 genschema: reports