diff --git a/.github/workflows/promote.yml b/.github/workflows/promote.yml
index 3955d7fcd7..f21bc69672 100644
--- a/.github/workflows/promote.yml
+++ b/.github/workflows/promote.yml
@@ -8,6 +8,53 @@ jobs:
   promote:
     runs-on: ubuntu-latest
     steps:
+      - name: Checkout awx
+        uses: actions/checkout@v2
+
+      - name: Get python version from Makefile
+        run: echo py_version=`make PYTHON_VERSION` >> $GITHUB_ENV
+
+      - name: Install python ${{ env.py_version }}
+        uses: actions/setup-python@v2
+        with:
+          python-version: ${{ env.py_version }}
+
+      - name: Install dependencies
+        run: |
+          python${{ env.py_version }} -m pip install wheel twine
+
+      - name: Set official collection namespace
+        run: echo collection_namespace=awx >> $GITHUB_ENV
+        if: ${{ github.repository_owner == 'ansible' }}
+
+      - name: Set unofficial collection namespace
+        run: echo collection_namespace=${{ github.repository_owner }} >> $GITHUB_ENV
+        if: ${{ github.repository_owner != 'ansible' }}
+
+      - name: Build collection and publish to galaxy
+        run: |
+          COLLECTION_NAMESPACE=${{ env.collection_namespace }} make build_collection
+          ansible-galaxy collection publish \
+            --token=${{ secrets.GALAXY_TOKEN }} \
+            awx_collection_build/${{ env.collection_namespace }}-awx-${{ github.event.release.tag_name }}.tar.gz
+
+      - name: Set official pypi info
+        run: echo pypi_repo=pypi >> $GITHUB_ENV
+        if: ${{ github.repository_owner == 'ansible' }}
+
+      - name: Set unofficial pypi info
+        run: echo pypi_repo=testpypi >> $GITHUB_ENV
+        if: ${{ github.repository_owner != 'ansible' }}
+
+      - name: Build awxkit and upload to pypi
+        run: |
+          cd awxkit && python3 setup.py bdist_wheel
+          twine upload \
+            -r ${{ env.pypi_repo }} \
+            -u ${{ secrets.PYPI_USERNAME }} \
+            -p ${{ secrets.PYPI_PASSWORD }} \
+            dist/*
+
       - name: Log in to GHCR
         run: |
           echo ${{ secrets.GITHUB_TOKEN }} | docker login ghcr.io -u ${{ github.actor }} --password-stdin
diff --git a/Makefile b/Makefile
index 6f4680399d..839851f9e2 100644
--- a/Makefile
+++ b/Makefile
@@ -305,7 +305,7 @@ symlink_collection:
 	mkdir -p ~/.ansible/collections/ansible_collections/$(COLLECTION_NAMESPACE)  # in case it does not exist
 	ln -s $(shell pwd)/awx_collection $(COLLECTION_INSTALL)
 
-build_collection:
+awx_collection_build: $(shell find awx_collection -type f)
 	ansible-playbook -i localhost, awx_collection/tools/template_galaxy.yml \
 	  -e collection_package=$(COLLECTION_PACKAGE) \
 	  -e collection_namespace=$(COLLECTION_NAMESPACE) \
@@ -313,6 +313,8 @@ build_collection:
 	  -e '{"awx_template_version":false}'
 	ansible-galaxy collection build awx_collection_build --force --output-path=awx_collection_build
 
+build_collection: awx_collection_build
+
 install_collection: build_collection
 	rm -rf $(COLLECTION_INSTALL)
 	ansible-galaxy collection install awx_collection_build/$(COLLECTION_NAMESPACE)-$(COLLECTION_PACKAGE)-$(COLLECTION_VERSION).tar.gz
@@ -567,3 +569,6 @@ messages:
 		. $(VENV_BASE)/awx/bin/activate; \
 	fi; \
 	$(PYTHON) manage.py makemessages -l $(LANG) --keep-pot
+
+print-%:
+	@echo $($*)