diff --git a/Makefile b/Makefile
index d92982f844..a6f52e834a 100644
--- a/Makefile
+++ b/Makefile
@@ -155,7 +155,6 @@ develop:
 	else \
 	    sudo pip uninstall -y awx; \
 	    sudo $(PYTHON) setup.py develop; \
-	    sudo awx-manage register_instance --primary --ip-address=127.0.0.1; \
 	fi
 
 # Do any one-time init tasks.