Rename directory structure in release package.

Makefile

@@ -1,3 +1,5 @@
+release = ansibleworks-1.2b1
+
 clean:
 	rm -rf build *.egg-info
 	find . -type f -regex ".*\.py[co]$$" -delete
@@ -76,16 +78,19 @@ dev_build:
 release_build:
 	python setup.py release_build
 
-release_ball: 
-	-(rm ansibleworks*.tar)
+release_ball: clean 
 	make release_build
 	(cd ../ansible-doc; make)
-	-(rm -rf release)
-	mkdir -p release/dist
-	cp -a dist/* release/dist
-	mkdir -p release/setup
-	cp -a setup/* release/setup
-	mkdir -p release/docs
-	cp -a ../ansible-doc/*.pdf release/docs
-	tar -cvf ansibleworks-1.2b1-all.tar release
+	-(rm -rf $(release))
+	mkdir -p $(release)/dist
+	cp -a dist/* $(release)/dist
+	mkdir -p $(release)/setup
+	cp -a setup/* $(release)/setup
+	mkdir -p $(release)/docs
+	cp -a ../ansible-doc/*.pdf $(release)/docs
+	tar -cvf $(release)-all.tar $(release)
+
+clean:
+	-(rm *.tar)
+	-(rm -rf ($release))